Apple Buys Beats By Music Industry Veterans Dr. Dre

Apple buys Beats.

Apple and Beats, two of the biggest name in the mainstream technology industry have been in the spotlight for a while now. Certain rumors and speculations suggested that Apple would acquire Beats Music and Beats electronics. These rumors have finally come to an end as Apple just announced their acquisition of beats for a combined $3 billion. The deal includes acquisition of the streaming music service Beats Music, and Beats Electronics; the maker of arguably the best headphone and audio hardware in world. Also co-founder of Beats the legendary Dr. Dre along with his partner Jimmy Lovine will join Apple.
The news has startled the world with people from all spheres of life asking what was need of such a deal? Why would Apple, the company that digitalized music and made it a mainstream phenomenon need to buy Beats?

Apple is the pioneer and the market leader in field on online entertainment but still it does face a lot of competition. With music streaming apps such as Pandora , Spotify etc there has been a massive decrease in iTunes' s music sales this year. According to Apple Music has been dying and together with Beats and its online streaming service, music can be revived again. Beats music streaming service's subscription is huge , Beats Know what is in, what people are listening and what to sell and Apple can make it a big business.
Another stiff competition that Apple faces is in headphone industry where their products are labeled as expensive craps. Some critics even said that Apple makes headphones to just test sound on their devices which does not do justice to a company of Apple's caliber. With Beats electronics Apple can lead out in this field too with premium Headphones and maybe the best headphones on earth. Beats' headphones are designed by the music guru Dr. Dre himself. Dr. Dre is widely respected in Hollywood and music industry having composed songs at top levels for big stars.

Apple has really emphasized over the years the importance it holds for music and has even stated that music is a part of their DNA. According to Apple's ceo Tim cook
" Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”
On the other hand Beats has become centre of Music industry and has become the star brand in music, fashion and sports. Beats has attracted a lot of super stars, music stars such as Lady Gaga has her own version of Beats headphones where as Nicki Minaj and many other have designed their own customized Beats headphones. Sports athletes and fashion designers all over the world are using Beats earphones and it has well synced within every field of life as an icon, a well recognized and awed symbol.

For now Apple has denied to give clues of what they might be producing with Beats in near future but they world of music is ready for the next big thing or maybe something that could change music forever. Lets see whats these two wonder houses have to bring for us.

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